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Selling in today's market...If you owe more than your home is worth and you need to sell, a short sale may be your best option. (If this is not your situation, congratulations! Scroll down this page to read, "Selling a home that is not a short sale.") "What is a short sale?"Simply put, a short sale is a real estate transaction where the homeowner owes their lender more than their property is worth and they need to sell. In a short sale, the lender must approve and accept less than what they are owed as full payoff (this means they may settle for $400,000, even if you currently owe them $500,000...even if the loss is hundreds of thousands of dollars). Are you facing a financial hardship that you know will decrease your income? Are you getting behind on your mortgage and you're not sure if you can catch up? Or do you just need to sell quickly but your home is worth less now than when you bought it? If you are facing any of these situations and you think a short sale might be your best option, then read on. If you're still not sure and just want more info, then email me for a free consultation at propertyhandlers@yahoo.com -- or call 866-922-9922 to hear our pre-recorded messages describing your rightful choices to get free and clear of your home debt burden. Also see my information on Foreclosures!.pdf Don't worry. It is not your fault...We have all had our ups and downs. MANY good people are in the same tough spot as you. Life seems scary when you're facing the reality of foreclosure and I know how you feel when you just don't want to answer the phone any more... We are in the middle of a national mortgage crisis. Homeowners who have bought or refinanced in the last few years have been seriously abused by unethical lending practices! You bought your home and hoped (like we all did) that it would increase in value (and some folks were even promised it would!), but most likely the harsh reality is that now your home is worth less than when you bought it. I have helped many homeowners in this position. I have been trained in short sale negotiations by the best of the best, Lee Honish, former Chief Loss Mitigator for IndyMac Bank. I am contacted several times a week with bank requests for valuations on properties. And I have over 10 years' worth of testimonials from very happy clients who have trusted me to handle their real estate assets to maximize their net worth. It's sad but true!Did you know that nearly 90% of the homeowners nationwide who try to "short sale" their home will end up losing their home to foreclosure due to an uneducated or lazy agent? Don't allow this to happen to you!I hate to say this about my fellow agents, but the majority of them that are "trying to help" have not been properly trained and sadly, they are misinformed as to how to even negotiate with lenders. Some even get so far as to submit your 'short sale package' and then just sit back and wait for a response! In the end, they simply don't know how to help you and you will become one of those "90%" that were not helped. "Short sales are not easy!"...unless you seek the help of an expert BROKER with a proven track record. Ask me and I'll email you my recent approval letters from banks (minus blacked out private information). You will be able to see that date I started each transaction and the date completed. I get the banks to say YES to my short sales. Before you agree to have an agent help you sell your home, ask him or her to show you just one short sale approval within the last 6 months... I doubt they can, or if they do they will not match the turnaround time that I am able to achieve. My training coaches and network of short sale experts meet with me every week to swap tips and tricks for negotiating with the banks to get the best deal for my clients. My broad base of industry contacts help me get approvals faster than other agents. Now it's up to you...I am ready to work on your behalf. Please get serious. Take a look at your options and see how a short sale can help you:
Selling a Home that is not a short saleIf you are thinking of selling your home, chances are you're caught up in a mass of emotions. You may be looking forward to moving up to a new home or facing the uncertainty of a major move across country. You may be reluctant to leave your memories behind or eager to start new and exciting adventures. Remember, I am here to help you with any of your needs.
Setting the Listing Price
In setting the list price for your home, you should be aware of a buyer’s frame of mind. Based on a list of houses for sale in your neighborhood (which can be in the form of a printed list from me, or online search results that you’ve found yourself), buyers will determine which houses they want to view. Consider the following pricing factors:
If you set the price too high, your house won’t be picked for viewing, even though it may be much nicer than others in the area. You may have told your REALTOR to "Bring me any offer. Frankly, I’d take less." But in that list of houses, yours simply looks too expensive to be considered.
If your price too low, you'll short-change yourself. Your house will sell promptly, yes, but before it has time to find the buyer who would have paid more.
NOTE: Never say "asking" price, which implies you don't expect to get it.
To determine the proper list price, contact me today and ask me for the following professional services:
Furnishing comparable sales.
Analyzing market conditions.
Helping to determine offering incentives.
Estimating your net proceeds.
Using Comparable Sales
No matter how attractive and polished your house, buyers will be comparing its price with everything else on the market. Your best guide is a record of what the buying public has been willing to pay in the past few months for property in your neighborhood like yours.
Also I can furnish data on sale figures for the neighborhood comparables or "comps", and analyze them for a suggested listing price. The decision about how much to ask, though, is always yours. The list of comparable sales I bring to you, along with data about other houses in your neighborhood presently on the market, is used for a "Comparative Market Analysis (CMA)." To help in estimating a possible sale price for your house, I also consider data on nearby houses that failed to sell in the past few months, along with their list prices.
This CMA differs from a formal appraisal in several ways. One major difference is that an appraisal will be based only on past sales. In addition, an appraisal is done for a fee while the CMA is provided by me at no cost to you and may include properties currently listed for sale and those currently pending sale.
In the normal home sale, a CMA is probably enough to let you set a proper price. A formal written appraisal (which may cost a few hundred dollars) can be useful if you have unique property, if there hasn't been much activity in your area recently, if co-owners disagree about price, and any other circumstance that makes it difficult to put a value on your home.
Marketing in Today's Environment
Marketing in today's environment requires reaching the target market using every conceivable method possible. It is not enough to simply place a property on realtor-accessible MLS search engines and hope an agent brings a buyer. Buyers are hunting for properties on their own - with or without agents - and they're searching agressively all over the internet. To "optimize" exposure of your listing, I use all social media available in the market today.
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